Studio27
Job Purpose:
The Performance Marketing Expert will be responsible for the plan and setup of campaigns for Potential and Existing clients.
Create a comprehensive Strategy & Reporting framework to set and evaluate goals for every campaign.
Track and report KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels.
Prepare & Analyse the reports for client fortnightly & monthly review meetings
Proficiency in Google Analytics to optimize and improve campaign performance.
Curate insights from GA4, GTM, Google Ads Manager, LinkedIn Business Manager, Facebook Ads Manager and other tools on customer segmentation and journey.
Validate optimisation hypotheses through periodic A/B testing. Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.
Analyse and use conversion tracking data to further optimise and develop campaigns
Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
Optional: Adept at scaling campaigns via multiple platforms such as but not limited to Google Search & Display Ads as well as Facebook Ads, Snapchat Ads, OTT platform ads,
Additional knowledge of Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix, AdChakra, DSPs like DV-360, MiQ, In-Mobi, Revx, content platforms like Taboola, outbrain, remarketing platforms like Criteo, Adroll etc will be a deal breaker.
Creative Inputs/Ideations for the campaigns would be an added advantage.
Manage day to day client communication along with responding to client requests, deliverables and priorities.
Work cross-functionally with sales and marketing teams to define and establish campaign workflows.
Good Understanding of funnels and campaigns structure.
Ensure work is prioritised and implemented based on agreed deadlines
Requirements
2-3 years of experience in managing Google, Facebook, Linkedin is must Native, DSP, Programmatic campaigns can be added advantage
Fundamental Adwords certification, Facebook Blueprint certification is must.
Excellent communication skills
Hands on experience in MS Office and other relevant office tools
Previous experience in a similar role (Agency Preferable)
Smart, motivated, results-driven, and analytical individual
To apply for this job please visit studio27.co.in.
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