Social Media Manager

Job Description

Role Overview
We are seeking a dynamic and creative Social Media Manager to lead our social media presence and strengthen our brand positioning in the stock broking and financial services industry. The ideal candidate should have experience in managing social media platforms, creating engaging financial content, driving customer engagement, and executing digital campaigns that support business growth and client acquisition.
Key Responsibilities
Social Media Strategy & Management
Develop and execute social media strategies aligned with the company’s marketing and business objectives.
Manage and grow the company’s presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, Telegram, and other relevant platforms.
Create and maintain a social media content calendar in coordination with research, product, and marketing teams.
Ensure consistent brand messaging and communication across all social media channels.
Content Development
Create engaging content related to stock markets, trading, investments, mutual funds, IPOs, market updates, financial education, and company products.
Coordinate with graphic designers, video editors, and content writers to develop high-quality creatives, reels, videos, infographics, and educational content.
Convert research reports, market insights, and financial updates into user-friendly social media content.
Ensure compliance with SEBI and exchange regulations in all published content.
Campaign Management
Plan and execute organic and paid social media campaigns to increase brand awareness, engagement, and lead generation.
Manage product launches, webinars, investor awareness campaigns, and promotional activities through social media channels.
Optimize campaigns based on performance metrics and business goals.
Community Engagement
Monitor social media conversations, comments, messages, and customer queries.
Build and maintain a strong online community by engaging with followers and addressing customer concerns promptly.
Collaborate with customer support and business teams to resolve escalated social media issues.
Analytics & Reporting
Track and analyze social media performance metrics, including reach, engagement, follower growth, lead generation, and conversions.
Prepare monthly performance reports and recommend improvement strategies.
Monitor competitor activities and industry trends to identify opportunities and best practices.

KPIs
Social media follower growth
Engagement rate
Reach and impressions
Lead generation and conversion metrics
Website traffic from social channels
Campaign ROI
Brand sentiment and customer engagement

Qualifications
Required Skills & Qualifications
Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, Finance, or a related field.
5–10 years of experience in social media management, preferably in Stock Broking, Financial Services, Wealth Management, Fintech, or Capital Markets.
Strong understanding of stock markets, trading, investments, and financial products.
Hands-on experience with social media management and analytics tools.
Excellent content writing and communication skills.
Knowledge of paid social media advertising and campaign optimization.
Experience in managing LinkedIn, Instagram, X (Twitter), YouTube, and other social media platforms.
Familiarity with SEBI advertising guidelines and financial services compliance requirements will be an added advantage.

Key Competencies
Creativity and storytelling ability
Strategic thinking
Data-driven decision making
Strong stakeholder management
Project management and multitasking
Attention to detail
Ability to work in a fast-paced environment

Source: Company Career page