Hesten Solutions
PPC Specialist (Google, Meta & LinkedIn Ads)
We are seeking a highly skilled Google Ads, Meta Ads & LinkedIn Ads Expert to manage and optimize our paid advertising campaigns across Google and Social Media. The ideal candidate should have a strong understanding of digital marketing strategies, data analysis, and performance-driven advertising to maximize ROI.
Responsibilities
- • Plan, execute, and optimize Google Ads, Meta Ads & LinkedIn Ads campaigns.
- • Conduct keyword research and develop ad strategies to improve campaign performance.
- • Monitor and analyze ad performance using Google Analytics, Meta Business Suite & LinkedIn Campaign Manager.
- • Optimize ad creatives, bidding strategies, and landing pages for higher conversions.
- • Implement A/B testing to improve ad copy, targeting, and placement.
- • Manage budget allocation and ensure cost-effective ad spending.
- • Track KPIs such as CTR, CPC, ROAS, and Conversion Rate to improve results.
- • Stay updated with the latest PPC trends, algorithms, and best practices.
- • Generate weekly and monthly reports on campaign performance and insights.
Qualifications and Experience
- • Experience: Minimum 2-3 years of hands-on PPC campaign management.
- • Platforms Expertise: Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- • Analytical Tools: Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel.
- • SEO & SEM Knowledge: Understanding of keyword research and audience segmentation.
- • Technical Skills: Experience with UTM tracking, conversion tracking, and remarketing strategies.