Job Description

Qualifications

Bachelor’s degree in Marketing, Business, or a related field

1-3 years of hands-on experience in performance marketing

Proven experience managing campaigns on Meta Ads, Google Ads, and LinkedIn Ads

Strong understanding of marketing funnels, attribution models, and conversion tracking

Proficiency in tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, Google Ads Manager, LinkedIn Campaign Manager

Analytical mindset with the ability to interpret data and make data-driven decisions

Good communication and coordination skills

Ability to handle multiple campaigns and clients simultaneously
Requirements & Experience

1-3 years of hands-on experience in performance marketing

Proven experience managing campaigns on Meta Ads, Google Ads, and LinkedIn Ads

Experience with campaign structuring including audience targeting, funnel segmentation, creatives, and bidding strategies

Experience setting up tracking systems including Google Analytics, Google Tag Manager, Meta Pixel, and conversion APIs
Key Responsibilities

Plan, execute, and optimize paid ad campaigns across Meta Ads, Google Ads, and LinkedIn Ads

Structure campaigns effectively including audience targeting, funnel segmentation, creatives, and bidding strategies

Continuously monitor campaign performance and optimize for KPIs such as CPL, CPA, ROAS, and conversion rates

Conduct A/B testing across creatives, copies, landing pages, and audiences to improve performance

Set up and manage tracking systems including Google Analytics, Google Tag Manager, Meta Pixel, and conversion APIs

Generate periodic performance reports with actionable insights and recommendations

Collaborate with the creative and content team to develop high-performing ad creatives

Conduct competitor analysis and identify new growth opportunities across platforms

Manage ad budgets efficiently and ensure maximum ROI across campaigns

Stay updated with platform changes, new ad formats, and performance marketing trends
Location: Mangaluru (Onsite) | Employment Type: Full-time

Source – Company Career page

To apply for this job please visit pacemedia.in.

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