Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at KadamTech, you will own the SEO and paid-acquisition programs that drive measurable growth for both our own brand and our clients. You will plan and execute campaigns across search, social, and content, then live in the analytics to prove what is actually working. This is a hands-on, full-funnel role where your decisions are judged by pipeline, leads, and return on ad spend, not vanity metrics.

The work spans strategy and execution. One week you might be running technical and on-page SEO audits, building a content calendar, and earning backlinks; the next you could be setting up and optimising Google Ads and Meta campaigns, refining audiences, and cutting wasted spend. You will also design and run conversion experiments on landing pages and funnels, working alongside our design and engineering squads to ship improvements quickly.

This role is exciting because of its scope and autonomy. You will see the full picture from first impression to closed deal, choose where to place bets, and watch your work move real numbers. If you are equal parts creative and analytical and enjoy turning data into growth, you will have plenty of room to make an impact here.
What you’ll do
Plan and execute SEO programs, including technical audits, on-page optimisation, and link building
Build and manage content calendars that support search and demand-generation goals
Set up, manage, and optimise paid acquisition campaigns across Google Ads and Meta
Analyse funnels and report on key metrics such as CAC, conversion rate, and ROAS
Design and run A/B tests on landing pages and conversion funnels
Maintain dashboards and present performance insights and recommendations to stakeholders
Collaborate with design and engineering to ship landing pages and tracking improvements
What we’re looking for
2+ years of hands-on digital marketing experience driving measurable growth
Practical SEO experience across technical, on-page, and content/link-building work
Hands-on paid media experience with Google Ads and Meta Ads
Strong comfort with GA4, Google Search Console, and campaign analytics
A data-driven approach to testing, measurement, and reporting
Clear communication skills for presenting results and recommendations
Nice to have: experience with marketing automation, CRO tooling, or SEO platforms like Ahrefs or SEMrush
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Source: Company Career page