Business Manager – Offline

Role Summary and Impact

We are seeking a proactive and client-focused Media Manager to lead offline media planning while supporting integrated media solutions for a portfolio of clients. The role requires strong media fundamentals, strategic thinking, stakeholder management, and the ability to collaborate across teams to deliver effective communication solutions that drive client business objectives.

Key Responsibilities

As the primary point of contact for clients on day-to-day planning and campaign requirements.
Build strong client relationships through proactive communication and maintaining timelines.
Understand client business objectives, category dynamics, and marketing priorities to develop relevant media solutions.
Develop/ supervise offline media plans across TV, Print, Radio based on audience insights and campaign objectives.
Utilize media research tools and consumer data to derive actionable recommendations.
Work closely with specialist teams to build integrated media solutions incorporating digital, content, partnerships, and innovations where relevant.
Evaluate sponsorships, content integrations, and property opportunities aligned with client objectives.
Coordinate with buying, investment, and media partner teams to ensure smooth campaign execution.
Monitor campaign delivery, troubleshoot issues, and ensure quality control across all deliverables.
Conduct post-campaign analyses and present key learnings and recommendations.
Collaborate with internal teams including Strategy, Investment, Digital, Content, Data & Analytics, and Creative teams.
Desired Skills & Experience

3 – 6 years of experience in media planning, integrated media roles within a media agency environment.
Strong understanding of offline media channels, audience measurement tools, and media planning principles.
Exposure to integrated media planning, content partnerships, and sponsorship opportunities.
Excellent client management, presentation, and communication skills.
Strong analytical and problem-solving capabilities.
Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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