Senior Manager – B2B Product Marketing

Job Description

Job Description – Senior Manager – B2B Product Marketing – BLR and Pune (2387442)

Senior Manager – B2B Product Marketing – BLR and Pune-2387442

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:

Support go-to-market strategy & product launches
Partner with marketing leaders, product management, and sales to align on commercialization approach
Help define target audiences, buyer personas, market opportunities, and competitive positioning
Help develop differentiated product and value prop messaging
Develop sales enablement tools to improve sales effectiveness
Product Messaging & PositioningHelp develop differentiated product messaging, value propositions, and positioning frameworks that clearly articulate customer benefits and business impact
Translate complex healthcare and technology capabilities into compelling customer- centric narratives
Ensure consistent messaging across all customer touchpoints, marketing campaigns, and sales engagements
Content Strategy & Content CreationCreate, edit, and oversee development of: Sales presentations and executive briefings
Product datasheets and solution overviews
Customer success stories and case studies
White papers and thought leadership content
Articles, blogs, newsletters, and web content
Demo videos, infographics, webinars, and social content
Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
Sales EnablementPartner with sales leadership to develop tools and resources that improve sales effectiveness
Create sales playbooks, battle cards, competitive comparisons, FAQs, and objection-handling materials
Support customer presentations, executive briefings, and strategic pursuits
Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

12+ years of experience in Product Marketing, B2B Marketing, GTM Strategy, or Commercialization, preferably within healthcare, technology, SaaS, or related industries
Experience in sales enablement, including creation of playbooks, battle cards, competitive intelligence, customer presentations, and pursuit materials
Solid expertise in product messaging, positioning, buyer personas, and value proposition development for enterprise customers
Proven content strategy and content creation experience, including sales decks, executive briefings, case studies, white papers, thought leadership, and digital content
Proven  excellent cross-functional stakeholder management skills, with the ability to partner effectively with Product, Sales, Marketing, and leadership teams to drive product launches and market adoption

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

Job Field
Marketing and Advertising
Organization
OG Adv Other/Shared Svcs
Schedule
Full-time
Shift
Day Job
Telecommuter Position No
Overtime Status
Exempt

Source: Company Career page