Purplle
Job Description
Required Experience
1 – 3 Years
Skills
influencer,
Creator Universe
Job Description
Influencer Marketing Executive
Location: Mumbai(Vikhroli :Embassy 247)
Type: Full-Time | In-Office
Experience: 1–3 Year
Role Overview
As an Influencer Marketing Executive, you will own execution for influencer campaigns
across assigned products and geographies. You will take a product, understand a specific
geography, and build influencer-led growth for it.
Step 1: Build the Creator Universe
You will actively scout creators on YouTube and Instagram, evaluating them by language,
geography, audience relevance, engagement quality, and content style.You will expand our
existing database and identify creators who can become repeat, long-term brand partners.
Step 2: Align Commercials & Deliverables
Once creators are shortlisted, you will negotiate within defined benchmarks. You will align
on deliverables, timelines, content formats, and expectations to ensure clarity on both
creative and commercial fronts.
Step 3: Brief with Precision
You will share structured briefs covering product information, messaging direction, hook
suggestions, mandatory callouts, and CTAs.
Step 4: Execute with Discipline
You will coordinate product dispatch, track timelines, manage follow-ups, and oversee the
full content cycle from script alignment to final submission.
Step 5: Review & Go Live
Before publishing, you will review each video against internal quality benchmarks —
checking messaging accuracy, strength of hook, CTA placement, and overall brand
alignment.You will manage revisions where required and approve final content.
Step 6: Scale the Output
You will start with one product and geography and gradually expand to multiple
combinations.Your output will scale up to 60 influencer videos per month while
maintaining quality and efficiency.
Step 7: Measure & Optimize
After go-live, you will track views, engagement, search uplift, geo momentum, and early
revenue indicators. You will identify repeat performers, flag underperforming formats/
performers, and refine future campaigns based on data insights.
To apply for this job please visit purplle.turbohire.co.
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